Outfitting your salespeople and servicemen in branded apparel is a powerful marketing strategy that enhances your dealership’s image and strengthens brand recognition. When your team wears consistent, professional-looking uniforms, it reinforces the dealership’s identity and builds trust with customers.

Printing your dealership’s brand on sales and service apparel makes your staff easily identifiable, fostering a sense of unity and professionalism that can influence a customer’s buying experience.

It also turns your employees into walking billboards, promoting your dealership name both on and off the lot.

Strategic logo placement and messaging are key to maximizing visibility and impact when designing the shirts, hats and other apparel you want to customize.

Prominent locations for your dealership’s logo is often the left chest area of shirts and jackets. This placement ensures the logo is close to the heart, symbolizing the dealership’s commitment to quality and customer care. It’s also the first area that draws attention in face-to-face interactions, making it ideal for reinforcing your brand identity.

For additional branding opportunities, consider placing a larger version of your logo or a even your slogan or tagline across the back of shirts, jackets and even service uniforms. This positioning is perfect for when your employees are walking around the showroom or working in service areas, ensuring your brand remains visible from all angles.

You can also add smaller logos or the dealership name on sleeves or collars for a subtle yet professional touch.

Be sure to Include a motto or key message underneath or near the logo to further emphasize your dealership’s values. This not only reinforces your brand message but also serves as a reminder of the dealership’s commitment to every customer interaction.

Investing in high-quality, branded apparel, your dealership whether selling used or new vehicles, ensures that every interaction your team has with the public leaves a lasting impression..